Beyond Ordinary

Client: New Zealand Intelligence Community

Approach: We're just going to say up front - this was a LOT of fun!  Being approached by the NZIC was somewhat akin to being invited to work on a James Bond film.  So much so that would inform how we pitched our creative.

The concept "Beyond Ordinary" came from a series of conversations with NZIC comms team and internal staff where we learnt that no two days were the same.  We created our lead character Shane Pond, an aspiring spy who could learn from other spies about the various aspects of NZIC.